Smart D'sign Embroidery - Quality you can stitch with confidence.

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Our Picks For You - Get inspired and creative with our unique In-The-Hoop (ITH) designs

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Explore our exclusive collection of high-quality in-the-hoop (ITH) machine embroidery designs – all created and digitised by us with care and precision, for you to make and enjoy.

Perfect for creative projects, each design comes with clear, pictured step-by-step PDF instructions, making it easy for all skill levels to achieve stunning results.

From festive Christmas designs to clever craft and office accessories, there’s something unique for every hoop and season.

Explore our ITH Designs

Why Shop With Us? Trusted by thousands and designed with care – here’s why our customers keep coming back.

  • Expert Digitising Since 2012

    We’ve been creating professional, high-quality machine embroidery designs for over a decade – crafted with precision, tested with care, and loved worldwide.

  • Download Anytime, Anywhere

    Get instant, unlimited downloads after login and completed payment. Please note: due to the digital nature of our products, we cannot offer returns, exchanges, or refunds.

  • Thousands of Happy Customers

    Our designs are loved by a loyal community of embroidery fans. Scroll down to see real reviews and discover what makes us a customer favourite.

Looking for something specific? Check out our most favourite machine embroidery design collections ...

SEASONAL YET TIMELESS RECOMMENDATIONS

  • COWGIRL BOOTS with SASH

    Yeehaw, embroidery fans! Our brand new Cowgirl Boots with Bow – Machine Embroidery Design is online.

    Whether you're stitching western-themed gifts, rustic home decor, or stylish outfits, this detailed fill stitch design brings playful Cowgirl charm to your projects!

    COWGIRL BOOTS - Buy It Here 

  • DISCOVER OUR SEAMLESS FILES

    Our brand new Bows and Flowers seamless designs is perfect for mugs, tumblers, phone cases, and more. Discover the full Print and Sublimation collection now and get inspired!

    Phone covers, pen wraps, mugs, tumblers - if you can heat press it it is suitable for your projects.

    BOWS & FLOWERS - Buy it Here 

  • MARITIME ITH (In-The-Hoop) BAG

    This maritime ITH bag design features a charming porthole and nautical details. Explore the full collection of coastal-themed in-the-hoop designs!
    Our ITH Bags are available in different hoop sizes, and for themes all year around. Get ready for your holiday with our unique designs.

    ITH PORTHOLE BAG - Buy It Here 

Exclusive ITH Flat-Bottomed Bags, entirely done on your embroidery machine

All our ITH designs come with extended PDF instructions in English and German, focussed on those who need a bit more explanation for their first ITH project. We take pride in clear instructions, with lots of step-by-step pictures.

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Printables (PNG/PDF) for Sublimation, Print & Cut - Digital Downloads only

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GPSR information (12.12.2024)

We are the producer/manufacturer of all digital content on this website. We do not sell 3rd party content. All embroidery files, sewing patterns, all instructions, all sublimation templates and all self-study courses on this website have been and always will be created by Smart D’sign Embroidery. For detailed information regarding digital content under the GPSR, we refer to this article from the IT RECHTSKANZLEI 'GPSR for Digitial Content?' (by following that link you are leaving our website). Please familiarise yourself with this content by reading that article, should you have any concerns. Thank you.